FAR CRY 6

A live multi-platform event blurring the line between hero and villain.

Makers worked with Ubisoft to develop an innovative approach to releasing the trailer and gameplay footage from the new Far Cry 6. Makers conceived and produced a live-streamed event (across YouTube and Twitch) that combined a virtual countdown, wordless narrative sequences, a developer presentation staged in a bunker, and the trailer itself. Despite the lack of footage to work with, Makers was able to craft a compelling and complete story, culminating in the official premier, and leaving fans wanting more.

Makers:

Dana Klyszejko
Mike Kirsh

Collaborators:

Ubisoft