Momentum came to us for help with creating and managing an innovative way to test-drive Cadillac’s first hybrid vehicle—while the user sits still. We spent the summer on non-stop calls with procurement and fabrication partners, building out a fully functional VR experience in record time. Launching the cross-country touring activation later that summer, attendees entered the Lyriq driving pod where they saw projection mapping on the car windshield. The innovative experience was made possible using Unreal Engine – the world’s most open and advanced real-time 3D creation tool for photoreal visuals and immersive experiences.
