Off the back of our work with Marriott in Barcelona they asked us to help produce for their campaign around Pride month in Europe. They needed to position themselves as a fun, premium brand to this audience and turned to CSA for ideas. Through a rigerous creative process they identified three effective routes which combined an OOH + online content campaign to play on billboards in each of the pride cities, in the hotels and on social + two activations. One was a stall on the route of Berlin Pride where visitors could win prizes on a massive roulette wheel, the other was a loud purple float and dancers to walk the Manchester Pride route.The challenges were many - budget, turn around time and very specific demands from both creative and client who had high expectations. We also had to maintain standards set during the Barcelona event to keep momentum up with a client who were keen to give us more projects.The campaign was hugely successful with Berlin being the most visited stall at the event and the content campaign continues to show on Moxy channels now
