CINDERELLA FOR AMAZON PRIME

Cutting-edge light-mapping technology putting fans in a fairy tale.

We built a tech-driven pop-up experience to launch Cinderella on Amazon Prime – one that was as immersive of an experience as fans knew before social distancing guidelines were in place. To achieve the level of immersion we focused on the visual through cutting-edge light-mapping tech, relying on our producers to manage well-timed entries to create the mandatory distancing and ensure the max quantity of people were allowed entry.

Makers:

Tiffany Tse
Dana Klyszejko

Collaborators:

Amazon
Sesler