Sephora Lunar New Year

We were honored when Sephora asked us to help them ring in Lunar New Year. After a few years of paused or downsized celebrations, 2023 is the year to get glammed up, give hugs, give gifts and gather with loved ones, which makes it a natural fit for Sephora. Producer Andrea Wong took Sephora’s creative brief to new heights with the details and team assembled. Before we even started, we all agreed that the entire cast and crew should be of Asian descent and that we would support as many Asian-owned businesses as possible. For everyone involved, it was important that we showed an honest reflection of how people celebrate the Lunar New Year. If a project is going to represent a group, there is no one better to help bring it to life than the people being represented.