Each year HelloFresh launches its annual celebrity campaign and this year Makers was trusted to produce it. Not only was this our first project together, but it was the most ambitious deliverable list for HelloFresh to date. The stakes were high, but so was the energy. Stepping into the project with the concept baked and celebrity talent, multi-hyphenate Keke Palmer already on board, we introduced the director and full-scale production to the project steering the HF in-house team through development, pre-production and production to bring their idea to life. Like a masterfully crafted recipe full of flavor, the 2-day shoot included 5 unique broadcast spots, stills and social content for this large-scale campaign.
