Credit Karma Secret Weapon

We had worked with Credit Karma on a few comedy-focused commercials before they came to us with a new task: they needed an ad campaign to help launch their newest product, Credit Builder. The challenge lay in assuring a full introduction to the product while maintaining an entertaining and engaging tone.  Several scripts later, we accomplished this by positioning our product introduction as high-stakes crime show parody. We engaged the hilarious Laura Murphy of Gravy Films to direct, and delivered a full package of commercial spots for OTT, Broadcast, and Web use.