for Rockstar Energy

Rockstar Fuel What’s Next

PepsiCo approached us for help capturing content for three different Rockstar products—Pure Zero, Punched and Recovery—all slightly different vibes housed within a single shoot. Using a Volume Wall, we were able to capture 15 unique scenes in 2 days in Miami, FL. This novel technological approach not only saved us time & money but also significantly lessened the environmental impact a shoot of that size would typically have.