Reese’s Web Game

A tap-to-win interface, upleveled.

We partnered with Anomaly to develop a web and mobile game to introduce 4 new Reese’s candy flavors. Our in-house developer worked in tandem with our top digital producer to design the framework and front end; considering web and mobile-based gameplay and accessibility, while incorporating Reese’s brand assets. After several discarded prototypes, we settled on a speed-based tapping game that had users competing against each other for a spot on the global leaderboard. The game became an integral part of the flavor launch campaign, giving fans an exciting chance to get early (and tasty) access.


Mike Escoffery
Realtime Media