A tap-to-win interface, upleveled.
We partnered with Anomaly to develop a web and mobile game to introduce 4 new Reese’s candy flavors. Our in-house developer worked in tandem with our top digital producer to design the framework and front end; considering web and mobile-based gameplay and accessibility, while incorporating Reese’s brand assets. After several discarded prototypes, we settled on a speed-based tapping game that had users competing against each other for a spot on the global leaderboard. The game became an integral part of the flavor launch campaign, giving fans an exciting chance to get early (and tasty) access.