Real Food Rescue

A stadium-sized food demonstration.

We partnered with Hellmann’s and famed chef Jean-Francois Archambault—founder of La Tablée des Chefs—to demonstrate the possibilities inherent in food waste. We worked with Maple Leaf Sports to increase scale, leveraging access to large, engaged crowds during a single night where Makers ran vendor operations serving Rescued Food to unassuming sports fans. And then captured it all on film.

Collaborators:

Helmann’s/Unilever
Ogilvy
Francois Archambault
Maple Leaf Sports + Entertainment