POWER TO THE PEOPLE

Rallying an entire community to become a production machine for a day.

Makers produced a city-wide stunt-drive-based film shoot featuring  the citizens of  a small town as DPs. The curation of collab partners was perhaps  more intense – we researched, identified and resourced a city that we could empower with iPhones, drones, GoPros, and DSLRs, a NASCAR driver who came from the same region, and some serious experts in the form of Hoonigan Racing Machine.

Makers:

Shayda Omidvar
Sumit Ajwani

Collaborators:

VW
Maryeve Dufault
Hoonigan
The City of Sorel-Tracy