Pepsi Holiday Campaign
Producing original characters for a seasonal snack heist.
Makers, The Studio at PepsiCo, and two-time Academy Award-Winner Rober Stromberg teamed up to produce this fanciful spot. The idea was to create original, ownable characters using photorealistic 3D animation and bringing those characters into a real world environment for a ‘heist.’ The final spot tells the story of an adventurous snowman who risks everything to get his hands on a variety of tasty PepsiCo products—the first national holiday commercial featuring both PepsiCo’s snack and beverage brands.
Collaborators:
PepsiCo
RSA Films
The Mill
Grayson Music
