Mountain Dew Baja Blast

As seen during Super Bowl LVIII

In a world dominated by CGI, Pepsi presented Makers with the task of crafting an authentically refreshing spot using real liquids. Leveraging our extensive global network, we partnered with The Marmalade, renowned experts from Germany, to expertly choreograph the brand’s abstract vision.

From curating the ideal collaborators to ensuring alignment among stakeholders and advocating for multiple versions of shots within our tight production timeline, our producers seamlessly navigated this project from idea to reality.

Go behind the scenes of making this spot: