For Air Canada, Walt Disney World and Spafax
Air Canada and media partner Spafax came to Makers to craft a captivating in-flight safety video merging essential safety protocols with the pure magic and enchantment of a trip to Walt Disney World.
To celebrate this partnership the concept followed a child’s dream-filled journey to the park, intertwining in-flight safety preparations with the excitement of the end destination. Requiring substantial coordination with WDW’s internal production team, we filmed at 11 iconic attractions, 4 aircraft, and 2 countries across just 10 shoot days. It required maintaining minimal disruption to the guest experience which occasionally allowed only 1-2 minutes for a shot before the ride commenced. The videos launched the summer of 2023, effectively merging safety protocols with the magic of a trip to WDW.