Parka Yurt
For Canadian Tire Company
To promote Canadians Tire Corp’s outdoor apparel line-up for the winter season, we worked with seamstresses in North Ontario, Yurt builders in Mongolia, and stylists in Toronto to create a unique Yurt AirBnB experience. Makers in addition to the build, sourced property, negotiated rental agreements, managed AirBnB bookings and set up property management for the winter season.
Collaborators:
Canadian Tire Corp
Weber Shandwick
