Yellowstone Season 5 Launch
For Prime Video Canada
To celebrate Yellowstone’s season 5 premiere, Prime Video and Makers—in partnership with Lyft and RAM—helped create the ultimate fan experience, on their commute! Lyft members were given the chance to ride in a customized Dutton Ranch RAM truck. Once inside, riders were treated to a screening and immersive experience where, for a few minutes of their day, they could be transported from the busy streets of Toronto to the vistas of Montana.
Collaborators:
Prime Video Canada
Paramount+
RAM - Stellantis
Lyft
Defined Design
