Merrell No Small Steps

A branded documentary for Merrell

John Cairns lost both his right arm and his right leg in a workplace accident when he stopped a runaway rail car headed for a crew working on the tracks. He has since climbed to the summit of Mount Kilimanjaro, hiked to Base Camp at Mount Everest and ran the Terry Fox Marathon. John has attributed his ability to do these things in part to Merrell footwear and its legendary traction. We built a lean, nature-savvy production team and partnered with Merrell and Innocean to take him on another adventure and celebrate this extraordinary man and capture his trek in Merrells as he ventured into the glaciers off the park system in the Rocky Mountains.