Makers / Projects

Sephora's Scalable Content Engine

Sephora needed an in-house-like team for fast, consistent content. We built a flexible, reliable team that seamlessly integrated into their workflow.
Client
Sephora
Project Type
Content
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Summary

Challenge

Sephora needed to build an external production team that could feel fully embedded—integrated into their daily workflows, processes, and pace—while supporting campaign and social content across the calendar year.

Our Approach

We began by taking the time to deeply understand Sephora’s internal structure, production workflows, and team dynamics. From there, we led a vendor search, assessed capabilities and curated a team that could plug into their existing world seamlessly–collaborating as if they were in-house.

Impact

The in-house team has now been running for over 3 years, consistently producing content that meets Sephora’s high brand standards and schedule. This setup has provided Sephora with a flexible, reliable extension of their internal production arm that scales to meet their needs throughout the year.

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Behind the scenes.

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Makers / Projects

Sephora's Scalable Content Engine

Challenge

Sephora needed to build an external production team that could feel fully embedded—integrated into their daily workflows, processes, and pace—while supporting campaign and social content across the calendar year.

Our Approach

We began by taking the time to deeply understand Sephora’s internal structure, production workflows, and team dynamics. From there, we led a vendor search, assessed capabilities and curated a team that could plug into their existing world seamlessly–collaborating as if they were in-house.

Impact

The in-house team has now been running for over 3 years, consistently producing content that meets Sephora’s high brand standards and schedule. This setup has provided Sephora with a flexible, reliable extension of their internal production arm that scales to meet their needs throughout the year.

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