To celebrate National Ice Cream Day, DFC and Track OMC had a fun idea: create a game where users stack virtual ice cream scoops with a contest element to drive online registration. With just six weeks to bring it to life, we teamed up with a development partner who shared our excitement for the project. Knowing we had no time to waste, we built an early demo to help us make quick decisions and keep everything on track. Despite the tight timeline, the project launched on time and exceeded all client expectations—even with the odds (and scoops) stacked against us.
