HBCU FOR PEPSI

Celebrating the culture of those unsung heros of the stadiums.

To produce authentic content celebrating the culture of Historically Black Colleges and Universities, it was vital to have black representation on camera as well as behind the scenes. We curated over twenty directors, awarding to well known music video director, Alan Ferguson. During this cross-college, 50+ crew production Makers deployed local production teams simultaneously, creating efficiencies and speed to market.

Makers:

Tasha Jameson
Victoria Miller
Julia Morris

Collaborators:

Pepsi
HBCU
Alan Ferguson
Hog Farm
Beacon Street Studios
Nimiopere
Studio Feather

Pepsi HBCU thumbnail grid