DUSTY CITY CAR WASH
A post-apocalyptic car wash.
We built a dirt car wash, where clean cars entered and emerged looking like they had just journeyed down Fury Road. Every wash was booked online, custom dusted, and filmed for max share-ability. The studio labelled the stunt a best-in-class promotion for the earned reach it achieved.
Makers:
Jonny Pottins
Collaborators:
Warner Bros
Nick Haraszty
Zink
Elyse Melo and Zachary Melo
Raj Dias
March De Laurentiis
