Lyriq Signature Tour
For Cadillac
Momentum came to us in June 2022 for help with creating and managing an innovative way to test-drive Cadillac’s first hybrid vehicle—while sitting still. We spent the summer on non-stop calls with procurement and fabrication partners, building out a fully functional VR experience in record time. Launching in Toronto in September, attendees entered the Lyriq driving pod where they saw projection mapping on the car windshield. The innovative experience was made possible using Unreal Engine – the world’s most open and advanced real-time 3D creation tool for photoreal visuals and immersive experiences.
Collaborators:
Momentum
Mawg
Pixel Pusher
Cadillac
